Swedish synthpop darlings Italove release Too Late To Cry this week. According to many, this is their strongest single to date, with bittersweet lyrics and a killer chorus. The video looks amazing, too. Included in the release are the Matt Pop Club Mix and Edit, which take the song more into Dance territory, whilst still retaining the retro feel. All versions are available now from most digital platforms, including iTunes, Amazon, Google Play, and CDbaby. Watch the lavish original video here: http://youtu.be/_QMNNnJBJgA